New opportunities and accelerated advancements in technology are changing businesses around the world in a drastic and dynamic manner.
The commercial vehicle manufacturing industry is no exception and developments such as autonomous driving, additive manufacturing, and artificial intelligence are integrating into the value chain in an effective and future-oriented way.
Daimler Trucks North America (DTNA), in partnership with Ginkgo Management Consulting, has developed a comprehensive IT strategy to drive their transformation towards the Intelligent Company.
Contrary to perceiving IT as a mere cost factor which needs to be optimized and trimmed by efficiency, this strategy allows DTNA to regard the corporate IT function as a collaborative partner and thought leader that is driving digital transformation.
The Intelligent Company strategy positions IT to be the technological enabler for all digitalization efforts at DTNA. At its core, the new strategy aims at utilizing data as DTNA’s key asset to facilitate data-driven intelligent decision-making as well as to drive business optimization and innovation through smart data usage.
Overall, the DTNA IT strategy focuses on six strategic building blocks:
These building blocks are enabled by a profound Digital Foundation Layer which empowers DTNA’s digital transformation and focuses on:
This strategic focus positions DTNA to lead by proactively embracing technology opportunities not only in IT, but also in the overall business model.
Today I was in Long Beach, a region with some of the most challenging air quality issues in North America. I stood in front of the audience at the Advanced Clean Transportation (ACT) Expo proudly knowing that if my team drove our clean diesel, industry-leading Freightliners through the city, the air would be cleaner from our exhaust than the air they intake with the pollution. We will continue to engineer efficiencies across different technologies, but today I was there to confidently share my conviction that the road to emissions-free driving is going to be driven with battery electric vehicles.
52% of the trucks operated by the Top 100 fleets in America carry the Freightliner nameplate on the nose of the hood. That is three-quarters of a million trucks under the ownership of CEO’s like me. These are my largest customers. And, lately, these CEOs have a few questions for me, including: when will battery electric trucks be a viable choice for my fleet?
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